FUTUREASTECH

Brand Identity Design

Futureastech (read: “futuristic”) is the 1st innovation and technology competition who brought by National Institute of Technology in the center of Bandung, Indonesia. The designer made a dynamic brand platform inspired by their background as electrical & engineering academy and their perspective about the future, designer crafted the main event by combining the simplest form of electricity and the eastern world culture.

Based on the nodes in every electrical board system who brought the “communication” between the circuits, the designer used the nodes and branch mixed with Indonesian pattern design, that represents the richness of Indonesian culture. Endless possibilities of creating the controlled system have enriched the categories in manufacturing technologies, from the line follower, sumo robot to mobile developments. Although the composition is very simple, creativity and innovation is a must for this competition.