Established in 2011, IKAT Indonesia encapsulated and reinvented the ideas of how the young generation preserving their magical culture in Indonesia through continuously using the art of weaving legacy in fashion industries and aimed at how to promote the curated local artisan by well-designed fashion items.
Passionately in fashion and the deep-intimacy of life, Didiet Maulana brings his focus at delivering the designs that everyone can wear and appreciated in a way humble manner. His dedication and endless efforts made his works highlighted in many countries in the world.
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Market research based on their age between old IKAT Indonesia target market (2011-2017) and the new market age range. || Market research based on their age between old IKAT Indonesia target market (2011-2017) and the new market age range.
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Previous IKAT Indonesia Ideaboard, 2011-2017. ||
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IKAT Indonesia visual system & collaterals audit. ||
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3 Design aspects IKAT Indonesia wants to rebuild. ||
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First research in Brand Mapping. ||
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IKAT Indonesia Brand Purpose to maintain its Brand Drives. ||
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IKAT Indonesia Brand Architecture & their positioning. ||
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New IKAT Indonesia ideaboard. ||
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IKAT Indonesia brandmark family refinements. ||
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Before and after brandmark typographical refinements. ||
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IKAT Indonesia brandmark lock-ups across all their implementations. ||
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Selected brandmark lock-ups for standard usage and labels. ||
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Typography set of IKAT Indonesia. ||
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IKAT Indonesia labels & hanging tag implementations. ||
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Inspired by natural colour ingredients. ||
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New IKAT Indonesia visual elements. ||
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IKAT Indonesia by Didiet Maulana & Starbucks designs. ||
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Big thanks for this opportunity to Didiet Maulana, Helen Wahyudi & Aulia Jasmine. ||