Publington

Brand Identity Design

Publington is a tech public space that emerges and empowering society to switched on their powers through shareable facilities by emphasizing the essence of a coworking space, private company & coffee shop. Publington is constructed by two essential words Public that refers to openness & something that affects the entire community and -ton, a suffix, from the unstressed word “town” that also refers to active cities of the world such as Washington.

Publington as new terms must have a definition. Observing at the values and origin of this word, we found Publington are a city where curated communities live & connect and act as a space of a process or act as a laboratory for every individual to be a catalyst of movements. This is configured that Publington is a laboratory of society and can’t be distinguished from the people itself, especially the Digital Natives. Every individual in Publington is processing innovation & make a progress.

Designer research concluding that Publington with all its values should make an identity that trustable for others to open their mind for achieving chill & active life–and show people through a progression. The identity itself inspired by the digital visualization that manifesting an offline space.


It looks like you're interested in this project or want to learn more about the design process or wish to start to discuss your project?
DIRECT TO Whatsapp