Designed By

Sangu Haneut

Brand Identity Design

Sangu Haneut is a Sundanese dining concept that celebrates the journey of rice, with it at the heart of its experience. Rooted in the Tri Tangtu philosophy, which emphasizes harmony between nature, process, and human connection. More than offering authentic flavors, the brand creates a sensory journey from field to table, inviting guests to experience the relationship between food, tradition, and environment. Its identity is grounded in values of simplicity, freshness, and respect for ingredients and craftsmanship, positioning each dish as a vessel for living cultural heritage.

Strategically, Sangu Haneut is positioned as a casual yet refined Sundanese restaurant, blending warmth with a contemporary perspective while staying true to its local roots. The brand narrative is built upon three core values—gratitude, respect, and togetherness—expressed through its experience, communication, and character as a sincere, grounded host. Embracing the idea of “simple pleasures” and the harmony of rice, sambal, and fresh vegetables, Sangu Haneut presents a modern interpretation of Sundanese tradition (Sunda Kiwari), bridging nostalgia and present-day relevance into an intimate and meaningful dining experience.

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