Editorial Design

The Taraz collection for the spring summer of 2018 is inspired by the Armenian culture. This is one of the traditional elements of culture and lifestyle. The masks was one of the essential patterns of the traditional dress, which was intended to protect a woman from evil and symbolized her modesty and gentleness. Taraz, we called it so, gave important meaning for the people who live at that epoch. The color tells about symbolism that gives luck. For instance, black represents earth and white reflects water. Traditional dress of Armenia is very elegant and diversified, since was influenced by many invaders during different periods in history. It reflects rich cultural tradition of the country and its very long history. By sight it is very modest and decent and is usually composed of loose shirt and dress in Arkhaluk style.

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