UNIQUE is an idea that represents Unik Harjuntari that passionately engaged in women fashion industries with Nusantara’s values. UNIQUE’s vision is to inspire others to find authenticity through Indonesia’s material culture. As a company, they believe that our ancestor was able to embody the great values of life so we can learn and appreciate our life as a precious gift that must be embraced in many ways. They enthusiastically celebrate our own legacy in a new approach in women’s ready-to-wear fashion.
The designer asked to create their identity with “Eclectic” touch that means combining several items from a different context that creates new harmony to interpret & appreciate. Just like their products that combined from Nusantara material with edgy-cutting fashion items, the designer creates an insignia to represent UNIQUE as a brand and as a representation of Unik Harjuntari itself that gives the brand soul. After some research and development, the designer found that in one of Nusantara cultures, Pikukuh Baduy says in their manifesto “Mipit kudu amit, ngala kudu menta” that means embrace the culture and preserve it to the next generation. Within those understandings, the brands continue to producing good fashion designs to its consumer to be more actually comprehend the context and appreciate it in a good way.
Brand audit, research & mindmapping
Visual exploration by using morphological matrix
UNIQUE POT Branding House Brand Drives
Brand experience, growth and contribution essence
1# UNIQUE Ideaboard
2# UNIQUE Ideaboard
Influenced by Nusantara material/visual culture from curated literatures
UNIQUE Brandmark, representing the peacock as exquisite being that having a power within its feminine form
UNIQUE Golden Nusantara Peacock as brand signature
1# Supergraphic elements; designing an eclectic visual that combining several best elements of each time to represent new harmony in a balance
2# Supergraphic elements
3# Supergraphic elements
1# Supergraphic implementation
2# Supergraphic implementation - Nusantara Culture in a Universe
Brandmark Applications
Photography by Dani Huda
Thanks to POT Branding House & Unik Harjuntari to make it all happen.